Obey. Submit. Consume. Watch TV. Do not question authority. Money is your god. No independent thought. No Imagination. They live. We sleep.

Professional WWF wrestler "Rowdy" Roddy Piper plays John Nada, a homeless, unemployed construction worker who discovers a pair of sunglasses that when worn suddenly reveal a world run by upwardly mobile, capitalist, yuppie aliens intent on keeping the human race sedate and brainwashed with subliminal messages fed through advertising and the media. Luckily for us all John Nada wants to do now is chew gum and kick ass, and he's all out of gum.

They Live is one of John Carpenters most accomplished films. An action packed, satirical, sci-fi adventure and socio-cultural critique on the decline of spiritual values and the rise of consumerism within modern society, It also include one of the longest fist fights in the history of cinema.